CUTE

From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. But how has something so charming and seemingly harmless – adorable, doe-eyed animals, chubby-cheeked babies, flowers, hearts, stars, sweets and other such romantic motifs – gained such traction?

CUTE brings together contemporary artworks, including new artist commissions, and cultural phenomena such as music, fashion, toys, video games and social media, in this brand-new show examining the world’s embrace of cute culture and how it has become such an influential measure of our times. It will seek to unravel cuteness’ emotive charge, revealing its extraordinary and complex power and potential.