Destination City: Can the Square Mile become a Tourism Magnet?

Have you ever heard anyone, anywhere say “Let’s spend a fun weekend in the City!” I’d be very surprised if you had. One of the world’s pre-eminent financial centres, the City of London presents itself as a one trick pony, when it has the potential to be a prime tourist destination.

The Barbican with its cinema, concert halls and art gallery; The Guildhall Art Gallery; the remains of the Roman city; The Tower of London; Saint Paul’s and the City churches make up an outstanding group of easily walkable historic and cultural attractions. The City has more lively bars and restaurants and more hotels than ever before. How do we put all these assets together to make the Square Mile a must see destination?