Negroni Talks #36 Representation and Architecture

The Negroni Talks – hosted by architects Fourthspace and sponsored by Campari – were set up to capture the lively and provocative debates that took place in the European café culture of the early twentieth century.

You have to ask who architectural images are made for and how they’re being deployed. Are they used to get political support, permission to build, sell a place to live/work or are they just created to be a nice drawing? And what happens when the fashions for certain styles of renders start to affect the production of Architecture itself? Where do we draw the line?